EnXnet, Inc. Announces MoxyCard®
Marketing Update
TULSA, Okla.--(BUSINESS WIRE)—Jan. 9, 2006--EnXnet, Inc. (OTCBB:EXNT) has received the following update
from One28 Marketing Group, its marketing associate for the MoxyCard(r),
which utilizes the Company's Thin Disc(c) technology.
"We
are very pleased with the ThinDisc technology that EnXnet has been able to deliver in a relatively short
period of time for a product of this magnitude. We have a very solid product
that is going to perform very well in the marketplace from a computer playability,
durability and magnetic swipe standpoint. With the ThinDisc(c)
technology not being available to us until the last part 2005, we decided to
hold off on the product launch and full scale marketing initiative until
January 2006. Prior to any official product launch, we had already been
involved in serious discussions with some of the largest retailers in the
MoxyCard(r) is the first
Multimedia Gift Card(tm) on the market that combines the functionality of a
magnetic stripe gift card with the electronic capabilities of optical disc
media. This innovative merging of two technologies transform today's dull
static gift cards into a dynamic, interactive marketing and entertainment
medium that both engages and informs consumers with compelling media
presentations. EnXnet's ThinDisc(c)
technology has the potential to take stored value cards to the next level.
According
to American Express, shoppers plan to spend $339 on gift cards, or 33% of their
total holiday budget this year. The International Council of Shopping Centers
expects gift cards to make up 15%-18% of all holiday spending. Last year,
shoppers spent $30 billion on gift cards, 13% of holiday expenditures.
For
retailers, gift cards just keep on giving.
Stored
value gift cards have done more than revolutionize the practice of gift giving.
They redefine how consumers shop, employers motivate, parents
manage spending and retailers boost sales. MoxyCard(r)
also offers issuers unparalleled revenue generating opportunities. Merchants'
brands have an opportunity to influence purchase of their products through
placement of rich media advertisements containing special offers, printable
coupons, or even full video presentations and web link connections.
Ryan
Corley, President of EnXnet, Inc., had this to say:
"This report from One28 Marketing Group is exciting and we are looking
forward to delivering substantial quantities of MoxyCard(r)
to One28 customers."
This release may include forward-looking statements from the company
that may or may not materialize.
Additional information on factors that could potentially affect the
company’s financial results may be found in the company’s filings with the
Securities and Exchange Commission.
Contact:
Ryan
Corley
EnXnet, Inc.
918-592-0015
Fax: 918-592-0016
investor@enxnet.com